"How did your mother react when you said that you were straight?"
"You don't look gay at all?"
Tolerance United is a campaign during the Gay Pride to bring together football and gays.
This year's pride event happens to coincide with football matches (Amsterdam Tournament) and the city government openly admitted that it couldn't guarantee safety of gays in the city. Mores specifically, a huge number of English football fans, who are often associated with hooliganism, will be in Amsterdam together with a large number of gay tourists.
A number of licenses of gay bars and restaurants to sell liquor and food were not given, because the police said they didn't have enough people to keep the peace.
The campaign aims to raise awareness and spread tolerance and respect.
It's a play on the slogan of the Amsterdam Tourist Office which uses 'IAMsterdam' as a slogan.
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